This privacy policy describes how Boyiful, LLC, Inc. (“Boyiful,” “we,” “us,” or “our”) collects, uses, discloses, and protects our customers and website visitors’ personal information. It also explains to you your rights and the choices that you have with respect to your personal information, and how you can contact us to obtain answers to your questions.
By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by this Privacy Policy. This Privacy Policy applies to all users of the site, including without limitation users who are browsers, vendors, customers, and merchants.
Please read this Privacy Policy carefully before you start to use the Services. BY ACCESSING AND/OR USING THE SERVICES, YOU EXPRESSLY CONSENT AND AGREE TO BE BOUND AND ABIDE BY THIS PRIVACY POLICY AND OUR TERMS OF SERVICE INCORPORATED HEREIN BY REFERENCE, AND TO COMPLY WITH ALL APPLICABLE LAWS, RULES, AND REGULATIONS (COLLECTIVELY, "APPLICABLE LAWS"). If you do not want to agree to this Privacy Policy and the Terms of Service, you must not access or use the Services.
1. WHAT OUR PRIVACY POLICY COVERS?
This Privacy Policy applies to all information (including personal information) collected by Boyiful through your use of our website, www.boyiful.com (the “Site”). You may provide information to us offline, in person, in email, text message, other electronic messages between you and us, through any other sites, applications, software, features, events, surveys, or content offered by us from time to time that link or otherwise refer to this Privacy Policy (collectively, including the Site, the "Services").
We may provide different or additional privacy policies in connection with certain activities, programs, and offerings. We may also provide additional “just-in-time” policies that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information. Our websites may include links to websites and/or applications operated and maintained by third parties. Please note that we have no control over the privacy practices of websites or applications that we do not own. We encourage you to review the privacy practices of those third parties.
2. DEFINITIONS
The word "User(s)” means any Person (also referred to as "you" or "your") visiting, accessing, or using the Services. The word "Person(s)" means any natural person, sole proprietorship, corporation, partnership, or other entity whatsoever. The word "or" includes the word "and." The words "includes" or "including" means "includes, but is not limited to" or "including, but not limited to."
3. WHAT PERSONAL INFORMATION WE COLLECT?
The types of personal information we obtain about you depends on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:
Basic Identifying Information
Including your full name, alias, mailing address, billing address, e-mail address, phone number, payment information such as a credit card number, and other information that identifies you or that is about you and can be reasonably linked to you, or other similar identifiers.
Device Information and other Unique Identifiers
Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
Certain information is automatically collected and analyzed whenever you interact with the Site. This information may include the IP address used to connect your computer to the Internet, your domain name, country location, time zone, device and connection information such as browser type and version, operating system, entry and exit points/pages, and date/time of access.
Our Site uses Google Analytics, which reports aggregate traffic to the Site so we can learn how the Site is being used, diagnose problems, and improve the Site. Google Analytics also reports aggregate usage statistics for videos embedded on the Site through Google’s YouTube service. When you interact with Google services through the Site, your information is collected and processed by Google in accordance with Google’s privacy policy, which can be found at https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Internet or Other Network Activity
Including browsing or search history and information regarding your interactions with our Site, mobile application, emails, or advertisements.
Geolocation Data
Including information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.
Commercial Information
Including products or services you have purchased, returned, exchanged, or considered and your preferences.
Demographic Data
Including age, some of which may include characteristics of protected classifications under state or federal law.
Inferences
Inferences drawn from or created based on any of the information identified above.
Sensitive Personal Information
Boyiful only collects sensitive personal information, as defined in the applicable U.S. state privacy laws, with your consent. We do not use sensitive personal information for inferring characteristics about you.
4. HOW WE COLLECT YOUR PERSONAL INFORMATION?
Directly from You
We collect personal information you provide, such as when you make a purchase, participate in a campaign or promotion, sign up to receive emails, text messages, and/or postal mailings.
Using Online Tracking Technologies and Other Automatic Data Collection Technologies
When you visit our Site, open or click emails we send to you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. For more information, please see the Cookies and Similar Online Tracking Technologies paragraph below.
Transactional Information
Details of transactions you carry out through our Site and for the fulfillment of your orders may require you to provide financial information before placing an order.
Automatic Data Collection Technologies (including Chatbots)
We may monitor and record communication between you and us that includes monitoring and recording of User’s session, keystroke logging while website is browsed, or use of website chat function. User acknowledges and agrees that company may use a third-party service to automatically record and make transcripts of any communication between User and Company and share this information with third parties or service providers. User acknowledges being a willing party to all communication with Company.
User acknowledges and agrees that Company may utilize pixel tools to measure User interactions with Company’s website and share this information with advertisers and third-parties. User understands that Company’s primary business is not in the distribution, sale, or renting of any video content. Any video content displayed on Company’s website is strictly for limited advertising purposes. There is no relationship between any account that you register with us or any subscription that you have with us and any video content.
From Other Sources
We may obtain information from vendors that provide services on our behalf, or publicly available sources. We also may create information based on our analysis of the information we have collected from you.
5. COOKIES AND SIMILAR ONLINE TRACKING TECHNOLOGIES
We and our third-party partners and service providers (such as advertising and analytics providers) use pixels, web beacons, software developer kits, third-party libraries, cookies, and other similar online tracking technologies (collectively, “online tracking technologies”) to gather information when you interact with our Site and email communications. Some online tracking technologies help us maintain the security of our Site, prevent crashes, fix bugs, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Site for analytics and advertising, including to help manage and display advertisements that tailor to your interests. These third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear on our Site.
6. HOW WE USE YOUR PERSONAL INFORMATION?
We collect and use personal information for various purposes, including:
Providing Products and Services
We use personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request; to process your payments; to provide you receipts and order updates; to send notifications to you related to your purchases, returns, and exchanges; including offering functionalities such as easy checkout and the ability to save user preferences and transaction history; and to provide a method for communicating with you.
Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information.
Communicating with You
We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.
Marketing and Promotional Purposes
We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail; to show you advertisements for products and/or services tailored to your interests; and to administer our events and other promotions.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Analytics and Personalization
We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our Site, advertisements, and communications; to determine which of our products or services are the most popular; to improve our Site and marketing campaigns; and to personalize your experience.
Security and Fraud Prevention
We use personal information to detect, investigate, prevent, or take action regarding malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions; attempts to manipulate or violate our policies, procedures, and terms of use; security incidents; and harm to the rights, property, or safety of Boyiful, its employees, and our users or customers.
Legal Obligations
We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
Core Business Functions
We use personal information to support core business functions, including to maintain records related to business process management, loss and fraud prevention; to collect amounts owed to us; and to provide and maintain the functionality of our Site, including identifying and repairing errors or problems.
7. HOW WE DISCLOSE YOUR PERSONAL INFORMATION?
In addition to the specific situations discussed elsewhere in this privacy policy, we disclose personal information in the following circumstances:
Service Providers
We disclose certain personal information to service providers that perform services to support our core business functions and internal operations including: fulfilling orders; delivering packages; complying with your request for the shipment of products to or the provision of services by an intermediary; sending postal mail, e-mails, and text messages; analyzing customer data; providing marketing assistance; supporting beacons; processing credit card and debit card payments; investigating fraudulent activity; and providing customer service.
Social Media Platforms and Networks
Our website has features such as, plugins, widgets, and/or other tools made available by social media platforms and networks that may result in information being collected or disclosed between us and such parties. Their use of your information is not governed by this privacy policy.
Legal Process
We may disclose personal information in response to subpoenas, warrants, court orders, government inquiries, or investigations; or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.
Transfer of Control
We may disclose personal information to another company that buys some, or all, of the assets or stock of Boyiful, and that company may use and disclose personal information for purposes similar to what is described in this privacy policy. Boyiful may also disclose personal information with prospective purchasers to evaluate the proposed transaction.
Other Instances
We may ask if you would like us to disclose your information with other third parties who are not described elsewhere in this privacy policy.
8. HOW WE PROTECT YOUR PERSONAL INFORMATION?
Personal information is maintained on our servers or those of our service providers, and is accessible by authorized employees, representatives, and agents as necessary for the purposes described in this privacy policy.
Service providers and third parties with whom we disclose personal information are responsible for keeping personal information secure; maintaining its confidentiality; providing us security breach notification; assisting with consumer rights request fulfillment; and assisting us as needed with assessments and audits.
We realize that individuals trust us to protect their personal information. We maintain reasonable and appropriate administrative, technical, and physical safeguards designed to help protect your personal information. While we attempt to protect your personal information in our possession, no method of transmission over the internet or security system is perfect, and we cannot promise that information about you will remain secure in all circumstances.
9. MANAGING COMMUNICATION PREFERENCES
You can stop receiving promotional e-mails at any time by clicking on the “unsubscribe” link at the bottom of any promotional e-mail that you receive from us.
10. CHILDREN’S PRIVACY
Our website is not intended for or directed to children under the age of 16. No one under age 16 may provide any personal information to the Site. If you are under 16, do not use or provide any information on this Site or through any of its features, register on the Site, make any purchases through the Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. We do not knowingly collect personal information directly from children under the age of 16 without parental consent. If we learn we have collected or received personal information from a child under 16, without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at info@boyiful.com.
11. YOUR RIGHTS
Consistent with applicable law, you may exercise the rights described in this section. Please note that some of the rights may vary depending on your country, province, or state of residence. Under Virginia law, the definition of “sale” is the exchange of information for monetary consideration and does not include, for example, the transfer of personal information as an asset that is part of a merger, bankruptcy, or other similar transaction involving all or any portion of our business. We and our advertising service providers use certain personal information to deliver online advertisements to you on your devices tailored to your interests, which could be considered “selling” under Colorado and Connecticut law. State privacy laws’ definitions of “sale,” however, do not include the transfer of personal information as an asset that is part of a merger, bankruptcy, or other similar transaction involving all or any portion of the business.
The Right to Opt Out of Cookies and Sale/Sharing Using Online Tracking Technologies
Our use of online tracking technologies may be considered a “sale” / “sharing” under applicable law. Visitors to our website can opt out of being tracked by these third parties by clicking “Reject” in the Cookie Preferences, or by contacting us at info@boyiful.com.
If you do not have an account with us or if you are not logged into your account, your request to opt out of “sale” / “sharing” will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us.
California and Colorado residents may opt out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
If you would like us to make the connection between your browser and your account when you send the opt-out of “sale” / “sharing” of your personal information request or GPC signal, and you have not yet opted out of “sale” / “sharing” your personal information, we recommend you submit the Do Not Sell or Share Personal Information form that is located at the bottom of the website.
Residents of Colorado, Connecticut, and Virginia can opt out of targeted advertising by contacting us at info@boyiful.com.
Categories of personal information disclosed that may be considered “sale” / “sharing”: Basic Identifying Information, Device Information and Other Unique Identifiers, Internet or Other Network Activity, Geolocation Data, and Commercial Data.
Categories of third parties to whom personal information was disclosed that may be considered “sale”/ “sharing” include advertisers and marketing partners, data analytics providers, and social media networks.
The Right to Limit the Use of Sensitive Personal Information
California residents have the right to limit the use of sensitive personal information. We only collect sensitive personal information, as defined by the applicable California law, for the purposes allowed by law or with your consent. We do not collect or process sensitive personal information for inferring characteristics about you.
Some of the purposes for the collection and processing of sensitive personal information allowed by law include: to perform the services or provide the goods reasonably expected; to prevent, detect, and investigate security incidents; to resist malicious, deceptive fraudulent, or illegal actions directed at Boyiful and to prosecute those responsible for those actions; to ensure the physical safety of natural persons; for short-term, transient use; to perform services on behalf of Boyiful; and to verify or maintain the quality or safety of a product or service provided by Boyiful.
The Right to Access, Correct, and Delete Personal Information
You may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. If you are a resident of California, Colorado, Connecticut, or Virginia you have the rights to access, correct, and delete personal information under the applicable law. These rights may be limited in some circumstances by applicable law.
Access and Deletion
You can submit a request to access or delete your personal information, or withdraw consent, by:
Emailing us at info@boyiful.com.
Typically, we retain your personal information for the period necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Please note that in many situations we must retain all, or a portion, of your personal information to comply with our legal obligations; resolve disputes; enforce our agreements; protect against fraudulent, deceptive, or illegal activity; or for another one of our business purposes.
Corrections
You can correct information related to your account by:
Emailing us at info@boyiful.com.
If you have given us permission to store your credit card information and you don’t want merchants like us to receive your updated credit card information through your credit card issuer’s account updater service, please contact your card issuer.
You may submit a request for a copy of the information collected about you by following the steps outlined in the “Your Rights” section above. California residents may do so for personal information collected in at least the last 12-months. California and Colorado residents may do so up to twice per year per customer.
Responding to Requests
Once you have submitted your request, we will respond within the time frame permitted by the applicable law. Please note that we may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.
Appealing Requests
If you are a Colorado, Connecticut, or Virginia resident, you may appeal our decision to your request regarding your personal information. To do so, please contact us in any of the ways listed in the “Communicating With Us” section. We respond to all appeal requests as soon as we reasonably can, and no later than legally required.
Identity Verification
For us to process some requests, we will need to verify your identity to confirm that the request came from you. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, an e-mail address that you have used with us, or a phone number you have used with us. For certain requests, we may also ask you to provide details about the most recent purchase you made online or in store.
Authorized Agent
Residents of California, Colorado, and Connecticut may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf. If you have been designated as an authorized agent to submit a request on behalf of another customer, you must attach the appropriate authorization form when emailing info@boyiful.com
Right to Opt-Out of Targeted Advertising (in Virginia, Colorado, and Connecticut)
We process and share some categories of personal information in connection with targeted advertising. In Colorado and Connecticut, this processing may be considered a “sale.” Consumers residing in Virginia, Colorado, Connecticut, and other states with similar privacy laws can opt out of targeted advertising and/or “sale” by:
Emailing us at info@boyiful.com.
Right to Non-Discrimination
We do not discriminate against customers who exercise any of their rights described in our privacy policy.
12. ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS
California law requires us to disclose the following additional information with respect to our privacy practices. If you are a California resident, this section applies to you in addition to the other sections of the privacy policy.
California Shine the Light
Customers who are residents of California may request information concerning the categories of personal information (if any) we disclose to third parties or affiliates for their direct marketing purposes. If you would like more information, please submit a written request to us at this address:
Boyiful, LLC
Categories of Personal Information We Collect and Our Purposes for Collection and Use
You can find a list of the categories of personal information that we collect in the “What Personal Information We Collect?” section above. For details regarding the sources from which we obtain personal information, please see the “How We Collect Your Personal Information?” section above. We collect and use personal information for the business or commercial purposes described in the ”How We Use Your Personal Information?” section above.
Categories of Personal Information Disclosed and Categories of Recipients
We disclose the following categories of personal information for business or commercial purposes to the categories of recipients listed below:
We disclose Basic Identifying Information with businesses, service providers, and third parties, such as advertising networks, analytics and social media networks.
We disclose Device Information and Other Unique Identifiers with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
We disclose Internet or Other Network Activity with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
We disclose Geolocation Data with businesses, service providers, and third parties such as advertising networks, analytics, and social media.
We disclose Payment Information with businesses and service providers who process payments.
We disclose Commercial Information with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
We may disclose Audio and Visual Information with businesses and service providers who help administer customer service and fraud or loss prevention services.
We disclose Inferences with businesses and service providers who help administer marketing and personalization.
For more information on how your information is disclosed, please see the “How We Share Your Personal information?” section, which provides more detail on our business partners, service providers and third parties. We may also need to disclose any of the above categories of information pursuant to “Legal Process” or as a result of a "Transfer of Control" as described in the “How We Share Your Personal Information?” section. As stated in the “Your Rights” section above, we typically retain your personal information for the period necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
13. COMMUNICATING WITH US
If you have any questions about our privacy or security practices, you can contact us by e-mail:
info@boyiful.com.
14. CHANGES TO THIS PRIVACY POLICY
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.